aleno is growing—and our marketing shouldn’t just keep pace with this growth curve; it should drive it. That’s why we’re looking for someone to take full charge: responsibility, strategy, and execution. Not just managing, but shaping, building, and delivering.
You’ll develop the marketing strategy together with the management team and implement it yourself. With a small, specialized team behind you, a clear budget in hand, and AI as your most important tool. Your mission: growth. Everything you do contributes to acquiring new customers and building brand awareness.
Marketing Lead (f/m/d)
Berlin
Full-time
Permanent employee
Your Impact
Your Responsibilities
You’ll lead marketing at aleno—taking charge of strategy, direction, and results. You’ll set the course, coordinate your team, and serve as the standard for everything that happens in marketing. At the same time, you’ll be hands-on in day-to-day operations—not as a supervisor, but because you’ll be the one implementing, testing, and delivering.
As the Lead, you are responsible for:
Operationally, you roll up your sleeves and get to work:
Your approach: Data & AI first
You make decisions based on data – not gut feeling. You know how to acquire data, clean it, interpret it, and translate it into concrete actions. And you use AI not just occasionally, but every day—for content creation, campaign optimization, process automation, and data-driven analysis—all the way through to concrete recommendations for the executive team. You bring this approach with you—and will continue to develop it with us.
As the Lead, you are responsible for:
- The marketing strategy – developed together with management, implemented by you
- Brand & messaging – how aleno communicates, how the brand grows
- Leading your team covering SEO/SEA, content, and marketing automation
- The marketing presence at relevant industry events – both in terms of content and strategy
Operationally, you roll up your sleeves and get to work:
- Paid Social / Meta Ads – planning, implementation, optimization
- Landing Pages & CRO – creation, testing, website redesign
- Newsletters & Email Marketing – setup and implementation in HubSpot
Your approach: Data & AI first
You make decisions based on data – not gut feeling. You know how to acquire data, clean it, interpret it, and translate it into concrete actions. And you use AI not just occasionally, but every day—for content creation, campaign optimization, process automation, and data-driven analysis—all the way through to concrete recommendations for the executive team. You bring this approach with you—and will continue to develop it with us.
Your Profile
- Native-level German and very good English
- Proven B2B experience with concrete, measurable results
- Hands-on experience with paid social media, landing pages, and CRO—you know how to do it and do it yourself
- Data-first mindset: You gather data, interpret it, and use it to make decisions
- AI as a core part of your workflow – content creation, automation, process optimization
- Functional understanding of HubSpot
- Entrepreneurial mindset: You lead, you build, you deliver – without needing anyone to tell you what to do next
- Experience in the SaaS sector
- Knowledge of the restaurant or hospitality industry
Why You’ll Love Working at aleno
At aleno, it’s about more than just the job. We want you to feel comfortable, have opportunities to grow, and find a balance between your work and your personal life. That’s why we offer:
Flexible working conditions
Work in a way that fits your lifestyle—with the option to work from home, travel opportunities within the DACH region, and modern tools for remote collaboration.
Inspiring work locations
Use our central office in Berlin or Zurich—or find your flow while working from home.
Shared experiences
From local team events to international company gatherings—we value genuine exchange, inspiration, and shared experiences.
Attractive benefits
Take advantage of our corporate benefits program, company pension plan, exclusive aleno employee offers, and a monthly allowance of €50, which gives you extra flexibility.
Rest & Balance
Enjoy 29 days of vacation plus additional special leave days (e.g., birthday, wedding)—because we know that good ideas need breaks, too.
Fair & Future-Oriented
You can expect a fixed salary with a bonus model, as well as a compensation package including equity options—clear, transparent, and with your future in mind.
Flexible working conditions
Work in a way that fits your lifestyle—with the option to work from home, travel opportunities within the DACH region, and modern tools for remote collaboration.
Inspiring work locations
Use our central office in Berlin or Zurich—or find your flow while working from home.
Shared experiences
From local team events to international company gatherings—we value genuine exchange, inspiration, and shared experiences.
Attractive benefits
Take advantage of our corporate benefits program, company pension plan, exclusive aleno employee offers, and a monthly allowance of €50, which gives you extra flexibility.
Rest & Balance
Enjoy 29 days of vacation plus additional special leave days (e.g., birthday, wedding)—because we know that good ideas need breaks, too.
Fair & Future-Oriented
You can expect a fixed salary with a bonus model, as well as a compensation package including equity options—clear, transparent, and with your future in mind.
Role Details
Location: Berlin
Start date: Immediately
Full-time, flexible hours
Start date: Immediately
Full-time, flexible hours
Our Hiring Process
Does this sound like you? Then we look forward to receiving your application!
Our application process consists of four rounds of interviews:
- an initial 30-minute introductory meeting
- a discussion with our marketing team
- a case study
- an in-person meeting with our Berlin team
We aim to complete the entire process within three weeks and will get back to you as soon as possible.
Our application process consists of four rounds of interviews:
- an initial 30-minute introductory meeting
- a discussion with our marketing team
- a case study
- an in-person meeting with our Berlin team
We aim to complete the entire process within three weeks and will get back to you as soon as possible.
About us
aleno was founded in Zurich in 2014 by a team that had experienced first-hand how difficult it can be to run ones own restaurant. aleno is headquartered in Zurich, Switzerland.
Our great team also operates from many other locations such as Berlin, Munich and Wroclaw.We have a dynamic corporate culture with a start-up mentality. We have passionate restaurateurs, sales and tech experts working hand in hand in flat hierarchies. Together, we are shaping the path to a new era of hospitality.
Our great team also operates from many other locations such as Berlin, Munich and Wroclaw.We have a dynamic corporate culture with a start-up mentality. We have passionate restaurateurs, sales and tech experts working hand in hand in flat hierarchies. Together, we are shaping the path to a new era of hospitality.